Sat, 24 Sep 2011 11:10 AM

Dear Customers,

You may have recently become aware of certain statements published in the media surrounding the Zarraffa’s Coffee loyalty program, the Zarraffa’s Z Card™.

As a valued customer to our company, we wish to advise you of the circumstances that lead to this matter and why we as a company are of the view this situation has been portrayed incorrectly.

A regular customer of Zarraffa’s Coffee, who is also a Zarraffa’s Z Card™ member, recently brought to our attention suspicious activity emanating from their card. The type of activity reported, was that of the Zarraffa’s Z Card™ being used to redeem loyalty Z$ (currency) by a person, without permission, who was not the owner of the card. 

If you visit a Zarraffa’s Coffee store and you don’t have a Zarraffa’s Z Card™ present, Zarraffa’s Coffee staff are unfortunately unable able to process the transaction, whether you are earning or redeeming Zarraffa’s Z Card™ Z$. For full terms and conditions, please visit www.zarraffas.com/zarraffas-z-card/terms-and-conditions.

As a result of this isolated incident being brought to our attention, Zarraffa’s Coffee conducted an internal investigation, adhering to strict privacy and confidentiality obligations, as our duty to the integrity of the loyalty program and all members who enjoy its benefits, we have handed the matter to the police to investigate further, as we believe this is the best way to protect all members.

At no time have closed circuit video cameras been installed for the purpose of identifying Zarraffa’s Z Card™ members.  Several Zarraffa’s Coffee stores have been subject to break-ins and vandalism, which has lead many of the store operators to install closed circuit video cameras to ensure the protection and safety of staff and customers.

We feel very strongly about protecting you as a customer, your hard earned loyalty dollars and the security of the loyalty program.Ultimately, we are interested in protecting all of the loyalty card members who enjoy the program and it is imperative that we take any alleged breach or actual breach seriously and act in a fair, equitable and reasonable manner, to ensure your ongoing expectations of confidence and privacy. We believe that in doing so, it will create and maintain a valuable and rewarding experience, at Zarraffa’s Coffee, it is business as usual, please continue to enjoy your coffee!

If you have any questions feel free to email; zcard@zarraffas.com or phone; 0755 000 800

 

Regards,

Zarraffa’s Franchising 

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